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Pengelolaan Paket Umrah Dan Wisata Dengan Pendekatan Customer Relationship Management Di PT. Lintas Dunia

2017
Undergraduate Theses from JBPTUNIKOMPP / 2017-10-24 08:22:00
By : Anggi Setia Bakti NIM. 10111341, Perpustakaan UNIKOM (anggi.esbe@gmail.com )
Created : 2017-10-24, with 13 files

Keyword : Lintas Dunia, Customer Relationship Management, Tour dan Travel, rekomendasi produk, penentuan tempat wisata, penentuan harga.
Url : http://alumni.unikom.ac.id

PT. Lintas Dunia merupakan suatu perusahaan yang bergerak di bidang Tour dan Travel yang salah satu fungsinya adalah untuk mendukung pariwisata dan memberi kemudahan serta kepuasan masyarakat terhadap pelayanan jasa tour dan travel. Penyebab keluhan dari pelanggan mengenai tempat wisata yang ditawarkan oleh perusahaan tidak sesuai dengan kebutuhan pelanggan dikarenakan paket tour yang ada di PT. Lintas Dunia masih mengambil paket tour dari travel lain sehingga harga paket tour yang dijual lebih mahal dikarenakan menjual paket tour travel lain. Customer Relationship Management (CRM) adalah strategi bisnis yang terdiri dari software dan layanan yang didesain untuk meningkatkan keuntungan (profit), pendapatan (revenue) dan kepuasan pelanggan (customer satisfaction). Di dalam framework dynamic CRM terdapat tahapan Acquisition, Retention dan Expansion. Dalam tahapan retention terdapat metode Market Basket Analysis (MBA) untuk merekomendasikan tempat wisata dalam suatu paket tour dan metode Activity Based Costing (ABC) untuk menentukan harga paket tour. Berdasarkan analisis dan hasil pengujian yang telah dilakukan, maka dapat disimpulkan bahwa sistem yang dibuat dapat berjalan sesuai dengan tujuannya, yaitu dapat membantu marketing manager dalam menentukan tempat wisata berdasarkan kebutuhan pelanggan. Kemudian membantu marketing manager dalam menentukan harga paket tour sesuai dengan tempat wisata dan akomodasi yang sesuai dengan pelanggan.

Description Alternative :

PT. Lintas Dunia is a company engaged in Tour and Travel which is one of its functions is to support the tourism and gives ease and satisfaction of society against the tour and travel services. The cause of complaints from customers about the tourist attractions offered by the company is not in compliance with customer requirementsdue to existing packages at PT. Lintas Dunia still taking packages from travel to another so that the price of the tour package that is sold is more expensive due to selling of other travel packages. Customer Relationship Management (CRM) is a business strategy consisting of software and services designed to increase profits, revenue and customer satisfaction. In the dynamic CRM framework there are stages of Acquisition, Retention and Expansion. In the retention stage there is Market Basket Analysis (MBA) method to recommend tourist attractions in a tour package and Activity Based Costing (ABC) method to determine the price of tour package. Based on the analysis and test results that have been done, it can be concluded that the system created can run in accordance with its purpose, which can help the marketing manager in determining the sights based on customer needs. Then help the marketing manager in determining the price of the tour package in accordance with tourist attractions and accommodations in accordance with the customer.


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