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Peranan humas dan protokoler RSUP Dr.hasan Sadikin Bandung dlaam memberikan informasi keada publik ekternal melalui customer service

2013
Undergraduate Theses from JBPTUNIKOMPP / 2013-11-06 13:26:10
By : Setia Hernawan NIM.43308721, Perpustakaan UNIKOM (Setiaajj@gmail.com)
Created : 2013-11-06, with 14 files

Keyword : Peranan, Humas dan Protokoler, Customer Service
Url : http://alumni.unikom.ac.id

Penelitian ini dilakukan dengan tujuan untuk mengetahui Peranan Humas dan Protokoler RSUP Dr. Hasan Sadikin Bandung dalam memberikan informasi melalui Customer Service. Penelitian ini merupakan penelitian kualitatif dengan menggunakan Metode Deskriptif. Teknik pengumpulan data yang digunakan adalah Observasi, wawancara, studi pustaka, internet searching dan dokumentasi. Untuk teknik analisis data yang digunakan, antara lain data collection, data reduction, data display, dan data conclusion drawing. Subjek dalam penelitian ini adalah Humas dan Protokoler RSUP Dr. Hasan Sadikin Bandung. Dan yang menjadi informan adalah kepala Humas dan Protokoler, serta staf Customer Service. Sedangkan yang menjadi key informan adalah kerabat pasien rawat inap dan pasien rawat jalan. Adapun pengambilan sampel dengan teknik purposive sampling.Hasil penelitian menunjukkan bahwa Humas dan Protokoler RSUP Dr. Hasan Sadikin Bandung melalui Customer Service sebagai fasilitator komunikasi yaitu dengan memberikan informasi dengan baik, objektif, dan sesuai dengan kebutuhan serta menggunakan seragam resmi di setiap hari kerjanya. Sedangkan sebagai teknisi komunikasi, Customer Service berperan dalam proses pemberian dan perolehan informasi kepada publik eksternal.Kesimpulan Peneliti bahwa Humas dan Protokoler RSUP Dr. Hasan Sadikin telah berperan dalam memberikan informasi kepada publik eksternal melalui Customers Service, sebagai upaya pelayanan rumah sakit terutama pelayanan informasi untuk meningkatkan hubungan baik dengan publik eksternal.Saran untuk RSUP Dr. Hasan Sadikin Bandung, Peneliti berharap agar RSUP Dr. Hasan Sadikin Bandung menambah jumlah unit Customer Service, agar tidak hanya terletak di lobi utama saja, tetapi disetiap pintu masuk rumah sakit juga jam kerja Customer Service diharapkan dilaksanakan selama 24 jam.

Description Alternative :

This research was conducted in order to determine the role of the department of Public Relations and Protocol RSUP Dr. Hasan Sadikin Bandung in providing information through Customer Service.This research is a qualitative study using descriptive methods. Data collection techniques used were observation, interviews, library research, internet searching and documentation. For data analysis techniques are used, among others, data collection, data reduction, the data display, and conclusion drawing the data.Subjects in the This research are the department of Public Relations and Protocol RSUP Dr. Hasan Sadikin Bandung . And that an informant was the Leader of Public Relations and Protocol, and also Customer Service staff. While the key informants are relatives of inpatients and outpatients. The sampling with purposive sampling technique.The results showed that the department of Public Relations and Protocol RSUP Dr. Hasan Sadikin through Customer Service as a facilitator of communication is to provide informed, objective, and in accordance with the needs and use of the official uniform in every day work. While as a communications technician, customer service plays a role in the process of providing information to the public and external acquisition.The conclusion of research that the department of Public Relations and Protocol RSUP Dr. Hasan Sadikin has been instrumental in providing information to the public through the External Customers Service, as an effort of hospital services primarily to improve information services to the external public relations. Suggestions for the department of Public Relations and Protocol RSUP Dr. Hasan Sadikin to increase the number of units of customer service, in order not only located in the main lobby, but every hospital entrance and also the Customer Service opening 24 hours.

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PropertyValue
Publisher IDJBPTUNIKOMPP
OrganizationPerpustakaan UNIKOM
Contact Namedyah@unikom.ac.id
AddressJl. Dipati Ukur No.116 Lt.7
CityBandung
RegionWest Java
CountryIndonesia
Phone022-2533825 ext.112
Fax022-2533754
Administrator E-mailperpus@unikom.ac.id
CKO E-mailperpus@unikom.ac.id