Path: Top > S1-Final_Project > Fakultas_Sospol > Ilmu_Komunikasi > 2010

Efektivitas Komunikasi Interpersonal Melalui Media Facebook Terhadap Kepuasan Interaksi Mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Komputer Indonesia

THE EFFECTIVENESS OF INTERPERSONAL COMMUNICATION SATISFACTION ON FACEBOOK AS AN STUDENTS COMMUNICATION MEDIA OF SOCIAL AN POLITICAL FACULTY IN INDONESIAN COMPUTER UNIVERSITY

2010
Undergraduate Theses from JBPTUNIKOMPP / 2010-09-03 09:32:09
By : Sihol Maruli Tua NIM.41804080, Perpustakaan UNIKOM
Created : 2010-09-03, with 19 files

Keyword : Efektivitas Komunikasi Interpersonal,Media Facebook,Kepuasan Interaksi Mahasiswa Unikom
Url : http://alumni unikom.ac.id

Penelitian ini bertujuan untuk mengetahui sejauhmana efektivitas komunikasi interpersonal melalui media facebook terhadap kepuasan mahasiswa ilmu komunikasi fakultas ilmu sosial dan ilmu politik UNIKOM Bandung. Sehingga untuk menjawab masalah diatas peneliti menganalisa tingkat keterbukaan (openness), empati (empathy), sikap mendukung (supportiveness), sikap positif (positiveness), kesetaraan (equality), kualitas produk facebook, kualitas pelayanan facebook, dan kemudahan menggunakan facebook. Penelitian ini menggunakan pendekatan kuantitatif. Metode penelitian yang digunakan adalah survey dengan menggunakan teknik analisis deskriptif. Unit sampling adalah mahasiswa aktif program studi ilmu komunikasi UNIKOM yang berjumlah 89 orang. Data dikumpulkan melalui penyebaran angket, dan studi pustaka. Teknik analisis data yang digunakan untuk melihat hubungan antara variabel dilakukan dengan korelasi Kendall. Hasil penelitian menunjukkan bahwa keterbukaan (openness) komunikasi interpersonal melalui media facebook terhadap kepuasaan interaksi mahasiswa, memiliki tingkat korelasi sangat rendah. Sikap Empati (empathy) komunikasi interpersonal terhadap kepuasaan interaksi mahasiswa dinilai sangat rendah. Sikap mendukung (supportiveness) komunikasi interpersonal terhadap kepuasan interaksi mahasiswa, memiliki tingkat korelasi sangat rendah. Sikap positif (positiveness) komunikasi interpersonal terhadap kepuasan interaksi mahasiswa, memiliki tingkat korelasi sangat rendah. Kesetaraan (equality) komunikasi interpersonal terhadap kepuasan mahasiswa, memiliki tingkat korelasi sangat rendah. Efektifitas komunikasi interpersonal mahasiswa terhadap kualitas produk facebook, memiliki tingkat korelasi sangat rendah. Efektifitas komunikasi interpersonal mahasiswa terhadap kualitas pelayanan facebook memiliki tingkat korelasi sangat rendah. Efektifitas komunikasi interpersonal mahasiswa terhadap kemudahan menggunakan facebook, memiliki tingkat korelasi sangat rendah. Kesimpulan penelitian memperlihatkan bahwa Efektifitas komunikasi interpersonal terhadap kepuasaan interaksi mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Komputer Indonesia Bandung secara keseluruhan dinilai sangat rendah. Saran untuk mahasiswa diharapkan dapat mempergunakan berbagai fitur dan aplikasi facebook secara maksimal dalam berkomunikasi serta dapat mempergunakan bantuan aplikasi pihak ketiga untuk menambah fasilitas tambahan lain yang membantu, dan diharapkan mahasiswa dapat mempergunakan facebook dengan bijak seperti halnya menjaga sopan santun berbahasa, penggunaan gambar yang sopan, dan tidak memiliki muatan SARA.

Description Alternative :

This study aimed to identify the effectiveness of interpersonal communication through the medium of facebook to students satisfaction of social science faculty of communication and political sciences UNIKOM Bandung. So to answer the above problem the researchers analyzed the level of transparency (openness), empathy (empathy), attitude of support (supportiveness), a positive attitude (positiveness), equality (equality), product quality and facebook, facebook service quality, and ease of use facebook. This study uses a quantitative approach. The method used was survey research using descriptive analysis techniques. Sampling unit is an active student of communication science courses totaling 89 people UNIKOM. Data were collected through questionnaires, and literature. Data analysis techniques used to examine the relationship between the variables used kendall correlation coefficients. The results show that openness (openness) interpersonal communication through the media to gratify interaction facebook student, has a very low level of correlation. Empathy attitude (empathy), interpersonal communication to the satisfaction of students considered very low level of correlation. Supportive attitudes (supportiveness) interpersonal communication satisfaction student interaction, has a very low level of correlation. Positive attitude (positiveness) to the satisfaction of interpersonal communication interaction students, have very low levels of correlation. Equality (equality) of interpersonal communication on student satisfaction, has a very low level of correlation. Student interpersonal communication effectiveness on the quality of products on facebook, have a very low level of correlation. Student interpersonal communication effectiveness of the quality of service facebook has a very low level of correlation. Effectiveness of interpersonal communication to facilitate students to use facebook, have a very low level of correlation.

Conclusion The study shows that the effectiveness of interpersonal communication on student interaction satisfaction of Communication Sciences Faculty of Social and Political Sciences University Computer Indonesia of Bandung as a whole is considered very low. Advice for students expected to use the various features and applications in communication facebook maximally and can use the help of third party applications to add additional facility that helps, and it is hoped the students can use it wisely as well as facebook polite language, the polite use of images, and have no racial content.

Copyrights : Copyright � 2001 by Digital library - Perpustakaan Pusat Unikom . Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

Give Comment ?#(0) | Bookmark

PropertyValue
Publisher IDJBPTUNIKOMPP
OrganizationP
Contact Namedyah@unikom.ac.id
AddressJl. Dipati Ukur No.116 Lt.7
CityBandung
RegionWest Java
CountryIndonesia
Phone022-2533825 ext.112
Fax022-2533754
Administrator E-mailperpus@unikom.ac.id
CKO E-mailperpus@unikom.ac.id