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Path: Top > S2_Thesis > Magister Manajemen > 2010

Pengaruh citra institusi dan kepercayaan terhadap loyalitas mahasiswa (survei pada mahasiswa jenjang Program DIII, pada universitas swasta di Kota Bandung)

2010
Master Theses from JBPTUNIKOMPP / 2011-08-09 08:26:54
By : Windi Novianti NIM.6110109015, Perpustakaan UNIKOM
Created : 2011-01-27, with 9 files

Keyword : Citra institusi
Url : http://pasca.unikom.ac.id

Hasil penelitian menunjukkan bahwa ada keterkaitan antar variabel penelitian, mendukung penelitian terdahulu dapat ditentukan bahwa citnra institusi berpengaruh terhadap loyalitas mahasiswa secara langsung sebesar 11,78% dan kepercayaan berpengaruh terhadap loyalitas mahasiswa secara langsung sebesar 27,4%. Citra institusi dan kepercayaan secara bersamaan mempengaruhi loyalitas mahasiswa sebesar 60,62%.

Description Alternative :

Result showed that there are linkages between the research variables, supports previous research can be determinet that the image of the institution affect setudents directly loyalty of 11.78% and beliefs influence the loyalty of the students directly by 27.24%. While the image of institutions and beliefs affect the loyalty of students simultaneously at 60.62%.

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PropertyValue
Publisher IDJBPTUNIKOMPP
OrganizationPerpustakaan UNIKOM
Contact Namedyah@unikom.ac.id
AddressJl. Dipati Ukur No.116 Lt.7
CityBandung
RegionWest Java
CountryIndonesia
Phone022-2533825 ext.112
Fax022-2533754
Administrator E-mailperpus@unikom.ac.id
CKO E-mailperpus@unikom.ac.id