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Strategi Public Relations Suave magazine Bandung Melalui Program

2011
Undergraduate Theses from JBPTUNIKOMPP / 2011-03-30 10:15:41
By : Windy Widiasti; Nim 41806003, Perpustakaan UNIKOM (nDy_dolit@yahoo.com)
Created : 2011-03-30, with 17 files

Keyword : Public Relations Suave Magazine Bandung
Url : http://alumni.unikom.ac.id

Penelitian ini bertujuan untuk mengetahui bagaimana Strategi Public Relations SUAVE Magazine Bandung melalui “SUAVE The Catalogue” dalam Menjalin Kerja Sama dengan Clothing di Bandung.
Pendekatan penelitian Kualitatif dengan menggunakan metode analisis deskriptif, yang menjadi subjek dalam penelitian ini adalah Public Relations SUAVE Magazine dengan menggunakan teknik purposive sampling, sedangkan pengambilan informan diambil sebanyak tiga orang, dua diantaranya dari divisi Marketing dan Promosi, dan satu lagi berasal dari Key Informan. Teknik pengumpulan data yang digunakan adalah Wawancara, Studi Kepustakaan, dan Penelusuran Data Online.
Hasil penelitian yang dihasilkan yaitu mendefinisikan permasalahan dimana dapat diketahui alasan, bentuk kerjasama dan proyeksi kedepan, kemudian perencanaan dan program dimana Public Relations SUAVE Magazine harus menentukan rencana jangka pendek maupun rencana jangka panjang, Yakni SUAVE Magazine ingin mensosialisasikan majalahnya ke tingkat nasional, untuk lebih dikenal oleh khalayak banyak, ;dan dari program tersebut dapat terlihat tujuan dan prosedur, cara serta ketentuan nya; sebuah aksi dan komunikasi, yaitu menjelaskan bentuk komunikasi yang terjalin antara kedua belah pihak, yaitu dengan bentuk komunikasi antarpersonal,; dan sebuah evaluasi, yaitu membahas apa yang menjadi kekurangan di edisi sebelumnya untuk diperbaiki di edisi yang akan terbit.
Berdasarkan hasil penelitian, Strategi yang dilakukan oleh Public Relations SUAVE Magazine Bandung melalui “SUAVE The Catalogue” dalam Menjalin Kerja Sama dengan Clothing di Bandung sudah dilaksanakan sesuai dengan ketentuan karena SUAVE Magazine dan Clothing seperti sebuah Simbiosis Mutualisme, yang saling membutuhkan satu sama lain.
Untuk itu peneliti menyarankan kepada Public Relations SUAVE Magazine Bandung senantiasa membina hubungan baik dengan klien-kliennya, untuk lebih meningkatkan kerja sama di kedua belah pihak.

Description Alternative :

This study aims to find out how the Strategic Public Relations Bandung Suave Magazine via "Suave The Catalogue" Establish Cooperation in the Clothing in Bandung.
Qualitative research method using descriptive analytical method, which is the subject of this research is Public Relations Magazine Suave using purposive sampling technique, while the decision taken by three informants, two of them from Marketing and Promotion, and another comes from the Key Informants. Data collection techniques used were interviews, literature studies, and Discovery Data Online.
The results of the research project that is defining the problems that can be known reasons, the shape and projection of future cooperation, and planning and programming in which the Public Relations Magazine Suave must determine the plan short and long term plans, Namely Suave Magazine wants to socialize her magazine to the national level, to better known by the audience a lot, and of course it can be seen the objectives and procedures, how well its provisions; an action and communication, which explains the form of communication between both parties, namely the form of interpersonal communication,; and an evaluation, which discusses what the shortcomings in the previous edition to be corrected in the edition to be published.
Based on the results of the study, conducted by Strategic Public Relations Bandung Suave Magazine via "Suave The Catalogue" Establish Cooperation in the Clothing in Bandung was conducted in accordance with the provisions because of Suave Magazine and Clothing such as a symbiotic mutualism, which need each other.
For that researchers suggest to the Public Relations Bandung Suave Magazine continues to build good relationships with his clients, to further enhance cooperation on both sides.

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