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Marketing Management

Analysis, Planning, Implementation, and Control

7th edition
Book from JKPKELNUSA / 2013-08-27 11:30:00
By : Philip Kotler, Prentice Hall International, Inc
Created : 1991, with files

Keyword : Ilmu,sosial,ekonomi,economic,manajemen,management,marketing,pemasaran,analysis,planning,implementation,control,Analisa,rencana,kontrol
Call Number (DDC) : Ia.8/MAR/333/BS

This seventh edition, is organized into six part :

Develops the societal, managerial, and strategic underpinnings of marketing theory and practice.

Present concepts and tools for analyzing any market and marketing environment to discern opportunities.

Present principles for measuring and forecasting markets and carrying out segmenting and targeting.

Examines issuesin designing marketing strategies for companies in different market position, global positions, and stages in the product life cycle.

Deals with tactical marketing and how companies handle, or should handle, each marketing of marketing mix (Product,Price, Place, and Promotion).

Examines the administrative side of marketing, namely, how firms organize, implement, and control marketing efforts.

Description Alternative :

This seventh edition, is organized into six part :

Develops the societal, managerial, and strategic underpinnings of marketing theory and practice.

Present concepts and tools for analyzing any market and marketing environment to discern opportunities.

Present principles for measuring and forecasting markets and carrying out segmenting and targeting.

Examines issuesin designing marketing strategies for companies in different market position, global positions, and stages in the product life cycle.

Deals with tactical marketing and how companies handle, or should handle, each marketing of marketing mix (Product,Price, Place, and Promotion).

Examines the administrative side of marketing, namely, how firms organize, implement, and control marketing efforts.


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