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The Balanced Scorecard

Translating Strategy into Action

Book from JKPKELNUSA / 2013-08-27 11:32:00
By : Robert S. Kaplan and David P. Norton, Harvard Business School Press. Boston, Massachusetts
Created : 1996, with files

Keyword : Ilmu,sosial,ekonomi,economic,manajemen,management,balance,scorecard
Call Number (DDC) : Ia.8/THE/333/BS

Here is the book-by the recognized architects of the balanced scorecard-that shows how managers can use this revolutionary tool to mobilize their people to fulfil the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long term strategic goals.

Kaplan and Norton demonstrate how senior executive in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. The show how to use measures in four categories-financial performance, customer knowledge, internal business process, and learning and growth-to align individual, organizational, and cross departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives.

Description Alternative :

Here is the book-by the recognized architects of the balanced scorecard-that shows how managers can use this revolutionary tool to mobilize their people to fulfil the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long term strategic goals.

Kaplan and Norton demonstrate how senior executive in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. The show how to use measures in four categories-financial performance, customer knowledge, internal business process, and learning and growth-to align individual, organizational, and cross departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives.

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